Dodge, Jeep and Ram Win Automotive Loyalty Awards
The Jeep Grand Cherokee, the Jeep Wrangler, the Ram 1500, and the Dodge Challenger were all recognized as having extremely high automotive loyalty. IHS Markit defines automotive loyalty as a household that owns a new vehicle and then returns to the market to buy or lease the same make, model, and manufacturer. Dodge, Jeep, and Ram were found to have some of the highest levels of automotive loyalty.
“IHS Markit is honored to recognize those automakers, brands and dealer networks that are successfully executing retention and conquest strategies in an increasingly competitive market,” Steve Had, VP of sales and product marketing solutions for IHS Markit said.
Jeep Grand Cherokee
The Jeep Grand Cherokee is celebrating its 25th year of production and its ninth Automotive Loyalty Award. It was recognized for the highest level of loyalty among non-luxury mid-size SUVs. The Jeep Grand Cherokee offers best-in-class off-road capabilities with its signature 4×4 system, Jeep’s Quadra-Lift air suspension system and Selec-Terrain traction management system.
The Jeep Wrangler was awarded its second HIS Markit loyalty award for having the highest model loyalty in the non-luxury SUV segment. The Jeep Wrangler JK has become an icon with its capable and powerful design representing the pinnacle of off-road capability. The JK has earned its loyalty over the last decade by providing the world with the most capable off-road vehicle in the industry. The Wrangler JK offers unmatched capability with its body-on-frame design, front and rear five-link suspension system, live axles, electronic lockers, and six-speed manual transmission.
The Ram 1500 was also recognized for its second IHS Markit Automotive Loyalty Award for having the highest model loyalty for non-luxury full-size half-ton pickup. Ram trucks are built for durability and dependability. They are work horses through and through that are built to get the job done. They have a proven track record of quality with the highest percentage of pickups still on the road over the past 30 years. It offers outstanding performance and durability, and an interior quality that is in a class all its own.
The Dodge Challenger received its sixth Automotive Loyalty Award from HIS Markit. It was recognized for having the highest model loayalty for non-luxury mid-size sports car.
The Dodge Challenger has been recognized as one of the most innovative and powerful production vehicles in the industry. The 840-horsepower SRT Demon has claimed the title of fastest production car in the world, and has been recognized for its innovative technology. The Challenger has a wide line up of trim all offering more power and performance then the previous. Trim packages include the Challenger GT, R/T, R/T Scat Pack, 392 HEMI Scat Pack Shaker, T/A, SRT 392, and SRT Hellcat.