Did Dodge win any 2023 Kelley Blue Book Brand Image Awards?

In the automotive industry, awards are handed out all year long. They range in scope and reputability, but there are certain publications and sources that simply can’t be overlooked. For example, Kelley Blue Book is a highly respected and trusted source for consumers to turn to when shopping for a new vehicle. They have several different awards that they hand out each year, and one group of them is the Brand Image Awards. The organization recently released its 2023 Kelley Blue Book Brand Image Awards, so you might be curious as to whether or not Dodge won one of these awards. We’ve got good news – the brand didn’t just win one, it won two!

[ SHOP NOW: Find Your New Dodge Vehicle Today! ]

What are the Brand Image Awards?

As we mentioned, Kelley Blue Book hosts several different lists of awards each year, but the Brand Image Awards might just be its most influential. What exactly are the Brand Image Awards? The awards are decided by analyzing the consumer automotive perception data collected through Kelley Blue Book’s Brand Watch study each year. This study is taken online and tracks both brand and model perception among shoppers. In the end, awards in a number of categories are handed out from the most trusted brand to the best styling brand. The Brand Image Awards are so highly coveted because, rather than recognizing individual vehicles, they recognize the brand itself.

Which Brand Image Awards did Dodge win?

The Dodge brand has built itself a reputation as a performance-oriented automaker throughout the years, and it seems as if consumers have recognized it. The first award that Dodge was recognized with was the Best Performance Brand. This award was based on rankings across all models – with the exception of pickup trucks – with an emphasis, naturally, on driving performance. We’re excited that Dodge was recognized with this award, as there are plenty of great performance brands out there.

The second award Dodge received was as the Most Refined Brand Award. This one is even more exciting because it isn’t quite as obvious. As we mentioned, Dodge has built itself a reputation as a performance brand, so if it was going to win a Brand Image Award the Best Performance Brand is the likely category. But to get recognized for its refinement, which the automaker certainly puts an emphasis on in design and engineering, is pretty exciting. This category was calculated based on ratings across all models – except trucks – once again, but this time with an emphasis on four factors: driving comfort, interior layout, technology and sophistication.

If you think you might be interested in a Dodge vehicle for yourself, such as one of the final Challenger or Charger models, don’t hesitate to get in touch with us right here at Rairdon’s Dodge Chrysler Jeep RAM of Bellingham.